(This is one of a series of Software Engineering Maxims Which May or May Not Be True, developed over the last few years of working at Google. Your mileage may vary. Use only as directed. Past performance is not a predictor of future results. Etc.)
The product is not the code. The product is not the specific feature we launched last week, nor the big thing we’re working on launching next week.
The product is the Service. The Product which customers care about is that they can get on the Internet and do what they need to do, that they can turn on the TV and have it work, that they can make phone calls, whatever it is they set out to do.