Monday, March 15, 2010

Marketing Requirements for Food Engineering

One can only imagine the marketing requirements list for packaged food:

  1. As much sweetener as is physically possible to mix in.
  2. Must not list a sweetener as the first ingredient.

Apples, High Fructose Corn Syrup, Corn Syrup, and Water.

Notice how splitting the sweetener components between both High Fructose Corn Syrup and regular Corn Syrup allows Apples to be the first ingredient. I'm surprised they didn't use additional Apple Juice to further sweeten it.